Billboard research and planning:

research for my billboard poster consisted of going out and noticing walking around city centers the use of them whether they are up against a building wall or they will be by a bus stop rotating in a covered shelter. However with those I found they where more so advertisements for food and films there for with this in mind I didn't feel a newspaper would settle by a bus stop.
A challenge to this ancillary task was that newspaper billboards don't actually exist. By analyzing other billboards in Bristol which I found where all very simple yet creative, just like this Bristol Zoo one. ' what will you see next time' making out that there is always something new at the Zoo but also messing around with the idea that it may be a bird/lion. this is an iconic feature of the zoo as on there billboard advertisements they tend to use blends of animals ( which are not obviously true) but for children it gets them excited and can pull customers in.
Also the content you will see on these billboards is that it is able to be advertised for a while such as a business will offer a new car, that car isn't going to change within a month there for that's a suitable billboard advertisement.

Advertising a complete different business concept, but still very simple with the iconic well established company logo smack in the middle. Its also very eye catch for drivers and pedestrians, the conventions of this hold bold text placed in the top middle or bottom of the billboard. As well as having a bright bold picture to primarily explain the company in whole, a holiday which is appealing to most of the general public weather it be cold or sunny. Not only is it about the conventions of the billboards and how to do it right especially not containing to many words as this doesn't seem appealing for the human eye at a quick glance.   Its also about the content on the billboard such as what the product actually is. It needs to be in high demand of the public such as tourist attraction and holidays as well as company brands and can be great for new shops/restaurants advertising in a big city.

 

The synergy of this all coming together creates an effective final product. It allows you to connect with your audience when they step out there home, office or car. It also leaves a long impression to your target audience. The strong idea of it being a 24 hour advertisement also allows a lot of competition. They are used to encourage visits to local stores or places that could be of interest.

 

 'Discover more' is advertising Bristol Uni, using an iconic feature again of a well established tourist destination in Bristol the 'suspension bridge'. This helped me with my final piece of ancillary task to make sure it was to full on. This is very low key but describes it all in its self. Simple in some ways can be better for a billboard as its such a big display in alone, by the time you've designed want you want on it plus text it can be very heavy on the eye, which i suppose can be seen as good and bad. I also feel its very dependant on what you are advertising and how willing you are going to go with creativity. Such as Bristol zoo and Virgin more so have gone for the creative side using an original idea from Bristol zoo which will make it memorable for your target audience. Virgin have also been clever with there billboard whilst advertising this in the UK where the weather and scenery isn't as nice as what is in the billboard making there target audience wishing for a holiday when in fact they can book one .

Bristol university however is a more serious topic of study and graduation this I feel maybe the reason for the bland details yet the key feature of it being the suspension bridge which when looking at it people from the area or visiting would know this.