Focus on Local papers:
the evening post which is now called the "bristol post" it deals with the news in bristol containing stories from the whole of greater bristol, northern somerset. they also have a home delivery service which can make it easier for the readers.  The website of the bristol evening post offers a facility on their website where you can search for local jobs quick and easy.
the Top paper is seen as a more conventional paper where below would be seen as un conventional due to the big statement of the master head.

This is an old version of what the bristol post is today showing it bold almost old fashioned font of a master head. The main image represented near enough in the middle of the newspaper showing the key headline for that dates issue. Also they have now introduced the advertisements on top of the master head for local business's in the area which could be offering one of deals on lunch menus and sport events.

comparing this to the new edition of the bristol post, Where the fonts are modernised the master head is also more specific in its region of information where before the evening post didn't specify. Behind the master head there are women and men which could have a connection to bristol and the newspaper which is helping to connect with its audience.
Theres approxamitly 10 staff writes and it was founded in 1932. It specialises in tabloid journalism this includes emphasised story lines in crime, astrology, gossip accounts also about the personal lives of celebrities and sport stars.